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Summer is here and so are some FAB Beauty products!!! (Jun 01, 2007)

FOUNDATION: the Holy Grail of Makeup (Feb 01, 2007)

I often hear (from my clients) that they are afraid to wear foundation because they don't want that "CAKEY " look. Well, these days the only way to get that is to eat the chocolate fudge brownie cake that's in your fridge. Foundation has really changed in the last five years - and it is a marvel of technology now.

There are four good - make that GREAT - reasons to wear foundation. The first is PROTECTION - most have an SPF and they will help protect you from that aging sun damage.

The second - it is the base that keeps all your other makeup on all day and it also keeps the oils in your skin from interacting with your makeup and making it disappear.

Thirdly, it evens out your complexion and makes you look YOUNGER. Just take a look at any twenty year-old and see how even their skintone is. That's what foundation does. It mimics young skin.

And lastly, it fills in tiny wrinkles and fine lines in the skin and protects you from all the environmental pollutants in the air.

If you still aren't convinced that foundation is for you . . .take a visit to your local drugstore/department store, go over to one of the counters. Ask any one of the makeup artists at the counter to color match your skin and make sure they do it by putting some foundation on your CHEEK, not the back of your hand. If you can't see the color, then it's a perfect match.

Then take your brand new evened-out skin out on the town and see how many people tell you how great you look.!

See you in the Beauty Aisle!

Maureen

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